?Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place. ? Toni Hunter, Partner, George Hay Chartered Accountants ?This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner. ? Charlie Lawson, National Director, BNI UK & Ireland The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you ?If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way. ? Richard Newton, award-winning author of The Management Book