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Sto caricando le informazioni... The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (edizione 2006)di Steve Mulder (Autore)
Informazioni sull'operaThe User Is Always Right: A Practical Guide to Creating and Using Personas for the Web di Steve Mulder
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Great book on deeply understanding how to put together and utilize personas in a design project. Great information with detail, but still clear and very understandable. Really helpful for anyone trying to make the best use of this design tool. ( )
"Anyone concerned with targeting a Website more effectively will find this book an invaluable desktop aid." Appartiene alle Serie
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. Non sono state trovate descrizioni di biblioteche |
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