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Sto caricando le informazioni... Made You Look: How Advertising Works and Why You Should Knowdi Shari Graydon
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. (114) Traditional books on media literacy for kids tend to focus on the basics: advertising is meant to persuade you in commercials or print and rarely capture kids' imagination. This book is different: not only does it expand into emerging and digital communications forms, but it is fun to read. A much-needed addition to the media literacy canon! ( ) Made You Look is Advertising 101 for kids. It draws the reader's attention to this industry that pervades our environment and examines how it attempts to get the dollars out of our collective pocket. Ms. Graydon livens up the study with a sprinkling of anecdotes and amusing illustrations. (Well, actually, Warren Clark did the illustrations.) Readers are also challenged to do their own analysis of the advertising that they see, hear and read every day. --J. nessuna recensione | aggiungi una recensione
Premi e riconoscimenti
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificazione LCVotoMedia:
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