Readers pick up nonfiction books to learn something. They pick up novels to feel something: love, fear, joy, grief, elation, frustration, happiness, desparation, anger, despair, or determination. We write novels to give readers a vicarious emotional experience. They want to feel what our characters feel, weep when they weep, rejoice when they rejoice. Most of all, readrs want to learn what our characters learn -- a memorable lesson to enrich their lives. The author explains how novelists can do all these things by writing to evoke emotion in the reader.