This book provides readers with time-tested telephone sales scripts and marketing letters, as well as examples of results-based questions to ask prospects. The book explains how to set the right objectives for sales calls and provides more than a dozen ways to ask for commitment and more than two dozen ways to answer objections effectively. How to Win the Sale and Keep the Customer is a how-to sales guide that brings together all of the following critical elements into one source: * Samples of real-world sales scripts plus step-by-step guides for creating customized scripts * Easy-to-follow worksheets to help readers manage the sales process * Effective examples of marketing and sales letters as well as voice mail and E-mail messages for winning the sale and keeping the customer