21st century leadership is a whole new world! More than ever before, everyone can lead--because everyone can serve. Serve to Lead equips you with the tools to prevail--whether you're a CEO or just starting out, whether you're an entrepreneur, or work in a large company, government agency, a not-for-profit organization or the military. Extensive interviews, business case studies, psychological research, biography, history and literature inform this remarkable leadership manual. Serve to Lead equips you with the tools to make your unique contribution as a leader. From the raw material of your life and work you will be able to create your own ¿masterpiece of service."