A good choice for those interested in the Busch family, the American beer market, or fans of stories about rich families.

The author also notes the long relationship between the Busch family and the St. Louis Cardinals baseball team, with sections detailing Curt Flood that are of interest to baseball fans. ( )

The Busch family (and the Bush family, but that is a different book) are rich, spoiled, and entitled. No surprise there. Money can’t buy happiness, but it can buy your way out of a couple of manslaughter charges, so there is that. This is a really interesting history of the Busch family, and the iconic company that founded the famous beer company. The history is interesting, the family drama reads like a soap opera you would never believe is actually true, and the insight into how the beer was made was interesting too. ( )

Good book, good narrator (audiobook). Although, I just gotta add: the narrator sounded like he had a mix of southern and New York accents, but only occasionally. Interesting to listen to.

Anyway, well-crafted history of the Busch brewing company. The older history was much more concise and interesting than recent history. After a while, it got boring reading about the later generations of the family using their pull to get out of legal problems (drunk driving, including a death). The author sounded like he had a vendetta against the recent Busch family, or was just so disgusted with them that he wanted us to for sure know how sleazy the youngest Busch is - detailing car accidents and nightclub activities of Adolph IV. Maybe it's just that more details are present for the younger generation. Whatever it is, it got really old listening to all the details of yet another night out for Adolph IV.

Still, an overall good story about the brewing company. Recommend ready for history buffs. ( )

What a crazy family! ( )

The writing made me wonder "Umm, really?" on several occasions. I stuck with it because of the story. ( )