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Sto caricando le informazioni... Signs and Symbols: Their Design and Meaning (edizione 1998)di Adrian Frutiger (Autore)
Informazioni sull'operaSegni & simboli: disegno, progetto e significato di Adrian Frutiger
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Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)302.2Social sciences Social Sciences; Sociology and anthropology Social Interaction CommunicationClassificazione LCVotoMedia:
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Comme il est difficile d'imaginer le contenu du livre, voici une partie du sommaire. Une partie seulement car il est assez dense et entre dans beaucoup de détails.
Partie I : comprendre et concevoir un signe
- les éléments
- les signes fondamentaux
- la réunion des signes
- le signe dans l'ornement
- les signes dualistes
- la surface
- la simulation du volume
- la diversité des apparences
Partie II : la fixation de la langue par le signe
- de la pensée à l'expression
- la fixation du language
- la richesse graphique des écritures figuratives
- les alphabets dans le monde
- l'alphabet en Occident
- l'évolution des formes sous l'influence des copistes et imprimeurs
- la lettre manipulée
- les critères de la lisibilité
- les signes de valeurs numériques
- les signes de ponctuation
Partie III : Signe, symbole, marque, signal
- de l'illustration à l'emblème
- le symbole
- la richesse graphique des symboles figuratifs
- les symboles abstraits
- les signes pseudo-scientifiques et magiques
- les signatures
- les signes communautaires
- les marques
- les signes techniques et scientifiques
- les signaux. ( )