If you need a catalyst to move your business in a different direction, this book is an essential read. ( )

Blue Ocean Strategy Lessons and Key Takeaways :

1. “Blue oceans in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.” (Kim p. 4). Find an untapped market space in creating original and unique works especially in poetry that speak truth to power and is honest and moving in its rendition of speak for itself alone.
2. “In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.” (Kim p. 5). Set the rules of the game for your works such as in depth reading, research, and writing and citing your work along the way. Work well with others regardless of how they view your work. Write poetry that is beautiful and unique in your own way. Don’t look at other people’s works or poetry. Write from the heart and dig deep into your characters and the stories they want to tell. Read widely across different disciplines and areas.

Biggest Takeaway :

Life is too short to not create something beautiful. Remember to create joy in every company you work with because happiness and inner contentment in business life and work life are essential for creating a unique and vital company that stand out in terms of respect and giving back to the communities they serve.

Quote in Summary :

« Create works with joy and appreciate the simple moments of working so that you grow in time and you let your work stand out above excellent in the way you deal with unique ways of sharing your first love : poetry. » ( )

This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less interesting to the mass market because it includes mostly “how to” vs colorful examples, though. ( )

I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover. ( )