Fai clic su di un'immagine per andare a Google Ricerca Libri.
Sto caricando le informazioni... Insanely Simple: The Obsession That Drives Apple's Success (edizione 2012)di Ken Segall
Informazioni sull'operaInsanely Simple: The Obsession That Drives Apple's Success di Ken Segall
Nessuno Sto caricando le informazioni...
Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. This was very interesting and it made lots of sense. ( ) This is a quirky and charmingly plain collection of anecdotes about Segall's interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple's success. It is, by design, a cherry-picked history, but in that it actually succeeds where Walter Isaacson's authorized biography failed. Isaacson spent so much time making sure his Steve was well rounded and fairly covered, he forgot to find (for lack of searching, it seems) any cause for the man's mindblowing career. Segall gets to the point: Steve kept things simple. We can now argue about other factors that contributed to the unprecedented rise of Apple, but for the time being Segall's thesis makes a lot of sense. nessuna recensione | aggiungi una recensione
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs' uncompromising ways, you can see simplicity in everything APple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of simplicity--and inspired him to help others benefit from it. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessunoCopertine popolari
Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.4Technology Management and auxiliary services Management ExecutiveClassificazione LCVotoMedia:
Sei tu?Diventa un autore di LibraryThing. |