Fai clic su di un'immagine per andare a Google Ricerca Libri.
Sto caricando le informazioni... ConsumerShift: How Changing Values Are Reshaping the Consumer Landscapedi Andy Hines
Nessuno Sto caricando le informazioni...
Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Nessuna recensione nessuna recensione | aggiungi una recensione
ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing. These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessuno
Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8342Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia: Nessun voto.Sei tu?Diventa un autore di LibraryThing. |