A useful case study of one effort to use mass tourism as an instrument of national policy, and the limitations thereoff. While the hopes of early Cold War administrations that mass American tourism might assist French recovery and build Franco-American unity look almost comical now, ironies do abound. This is particularly when French governments of the Fifth Republic began sounding like Truman and Eisenhower era officials in their call for a more consumer-friendly tourist industry in France. One can also snicker at how both American and French governments of the period implored their citizens to rise above their respective stereotypes. ( )