Fai clic su di un'immagine per andare a Google Ricerca Libri.
|
Sto caricando le informazioni... Search Engine Advertising: Buying Your Way to the Top to Increase Salesdi Catherine Seda
   Nessuno Sto caricando le informazioni...
 Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro.  PointedPundit | Mar 29, 2008 |  nessuna recensione | aggiungi una recensione
Appartiene alle Serie
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessunoCopertine popolari
 Google Books — Sto caricando le informazioni...GeneriSistema Decimale Melvil (DDC)659.144Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificazione LCVotoMedia: (4)
Sei tu?Diventa un autore di LibraryThing. |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1
One of life’s rare privileges is the opportunity to study in the footsteps of a master. In this book, Catherine Seda, an internet marketing practitioner and popular conference speaker, reaches into her deep experience to reveal how to achieve immediate visibility for your website.
Whether you are a new search engine advertiser or a veteran, this book will show you tools and techniques to increase your sales at the lowest cost per conversion
The book is like a fine gold. Each chapter exposes the beauty of another gem of website promotion. The writing is clear, crisp, and practical. It starts with the basics: how to develop effective keywords, ad copy and landing pages. Every chapter contains another nugget including a ROI worksheet, traffic tracking and specialized search engines. Along the way it deftly explains the difference between paid placement and paid inclusion programs.
It even offers tips on how to protect your profits from click fraud and trademark infringement.
Even if you only pick up a few tips, your return on the investment of time and money in this book will be staggering. (