In Designing Interactions (2007) Moggridge outlines a much-needed canon of interaction design by focusing on milestone works and interviewing their creators. It was very successful, and deservedly so. In this book, Moggridge tries the same approach with the intention of understanding how the "new media" transform society's media structures. Unfortunately, in my opinion, this attempt falls kind of flat on its face. One reason could be that the book covers only the mainstream of "new media" (Facebook, Twitter, current.tv, Wikipedia, Wired and so on) without addressing any more conceptually important developments. Or perhaps is it because there is no trace of analysis informed by media studies or any other relevant branch of social science? Yet in my opinion, the most likely explanation is that what is interesting about the "new" media is that they are collaborative -- but Moggridge's approach of interviewing CEOs, journalists and lead designers leaves the users and their uses completely out of sight. We are left with an extremely one-sided producer's perspective, which may be useful to some extent but clearly tells less than half the story.