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Sto caricando le informazioni... Change of Heart: What Psychology Can Teach Us About Spreading Social Change (edizione 2010)di Nick Cooney (Autore)
Informazioni sull'operaChange of Heart: What Psychology Can Teach Us About Spreading Social Change di Nick Cooney
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Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)303.4Social sciences Social Sciences; Sociology and anthropology Social Processes Social changeClassificazione LCVotoMedia:
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Though not an activist myself, this was a very interesting read. I would have given it 5 stars but for the fact that the reading can be quite tough as the presentation of facts is quite dry and riddled with references to source data. However as a working resource it would be very valuable. ( )