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Sto caricando le informazioni... Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers (2010)di Deborah Cadbury
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. An excellent story about the chocolate business, the Quaker families who played a part in it, the social good these men and their companies provided, as well as the history of chocolate from a drink to the sweet milk variety we know today. It is also lesson against globalized companies and shortsighted short term stock owners. Oh you will probably want you favorite bar close at hand while reading this, as you will likely get hungry. Fabulously written book regarding the history of the chocolate business and how Cadburys started everything and the other chocolate factories followed suit. Also very interesting to read about what Cadburys did during the war effort in Bournville during WWII - I had heard a little from my Grandmother who worked there but to read more was awesome. It's a total loss that the UK has lost Cadburys to the USA and something the British have never and will never take well nessuna recensione | aggiungi una recensione
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"With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys' tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world"--Provided by publisher. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)338.7Social sciences Economics Production Business EnterprisesClassificazione LCVotoMedia:
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A colleague of mine saw that I was reading a book about chocolate makers written by an author with the name of Cadbury. He immediately said that there was no way that this account could be unbiassed. He was wrong, this accounting by the author encompasses many of the chocolate dynasties of the time and offers an historical review of each without bias.
This book is well-organized and captures the spirit of the chocolate makers' values, resilience, and faith. ( )