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You should first ask yourself, "what is the function of my tags?" (not someone else's). Are you using tags to locate the books in your house? Are you using them so that you can group similar books together in a search? Is it to remind you what books you loved and which you hated? Or is it to describe the contents?
From your question, I think it's the last you want. So use whatever term you think is appropriate. A lot of folks seem to use "community cookbook": http://www.librarything.com/tag/community+cookbook and "fundraiser cookbook": http://www.librarything.com/tag/fundraiser+cookbook for the first kind you describe.
You can, of course, use more than one tag on a book. So you might have "community cookbook, spiral-bound" on one book, "advertising cookbook, pamphlet, dining room bookcase - top shelf" for another.
It's really all about what works best for your needs.
ETA: Just so you know, you've given me an earworm. I'm humming, "To tag the untagable book, to sort the unsortable tome" to the tune of "The Impossible Dream"!
I shall probably use "community" as the tag, thank you Lilithcat.