Aarron Walter

A bit dated, but still some good points. A design persona can be a useful way of framing design work, but having seen so many chatty designs fail at nuance I find myself opposed to going as far as having the interface act "human". I also question whether some of the short-term "delight" generators mentioned here translated into long-term success. But the other points were well taken.

Some good pointers, and things to try and watch out for

Well written, but I'm not sure it's worth buying. The quality of the content is similar to what you'd find on a well-written design blog and never really gets much deeper than that.