Alan Swann

If you’ve read the review of Design and Layout, you’ll already know that we are all graphic designers, and each time we produce a document or give a presentation we display our design skills, or not. Communicating anything through words or words and images is a graphic design task and effective design helps make the message more accessible, more easily understood and thus more effective.

The book is divided into three sections

1. The Language of Design
This provides an understanding of the basics of design such as use of colour and exploring design ideas.

2. Principles and Techniques
This outlines ways in which design can be used to influence the effectiveness of communicating information and ideas.

3. Commercial Practice
Here are examples from different industries of how design has been applied with explanations of how and why different techniques have been used.

If you want to dip your toe into the topic if using design to make your communication more effective then I recommend Design and Layout. If you’ve read that and like what you’ve produced, then Design School might help you take your ideas a step further.… (altro)