Scott Stratten

I knew a lot of this but the style was really engaging and I did end up with a bunch of notes and some food for thought. (One being that I really don't want to use SM for my marketing - let me work off of a website/newsletter model to start.) While twitter is no longer the great thing it was when this book was written (seriously, the advice to ignore the trolls works great when you're a white male, not so much for anyone else where being ignored often leads to escalation), creator monetization is now a thing, trade shows have now gone virtual, and of course there's nothing about the newest kid on the block TikTok, there's still a lot of value to be had… (altro)

Informative,on point and charmingly funny. A book that I really believe could make a difference to companies everywhere. Fantastic pieces of advice being that if you create good products/services , don't be an asshole, hire competent people and treat them well -- you will succeed. Thoroughly enjoyed and learned a lot and will be picking up copies of his other books. Some other random thoughts while I drink wine and type up this review. I have never heard Social Media described in terms of donuts, but damn, it totally makes sense. The Chapter about publishing was interesting as I now get the point of pre-orders in terms of placement on Bestsellers lists. Rather amazed that after working for Chapters for 5 years and book blogging for at least 8, I didn't understand this. I was a little disappointed of the mentions of Barnes and Noble and Amazon, but no mention of Indigo. Sent the book info to one of my favourite people, Jeremy -- and I hope it was interesting and helpful for him as well. There is also a chapter that compares Westjet and Air Canada. Westjet just hired me and the chapter made me feel that I chose the right company to apply for. Oh yeah and they mentioned Forty Creek, so I decided to try some and it was good. But umm I am a wine girl and not used to stronger liquor -- sorry honey for falling asleep while watching Quantico with you -- it wasn't me -- it was the whiskey.

Favourite Quotes/Passage

"Knowledge plus passion for product and/or service equals profit."

"Hire for passion and treat employees with value and respect - that way when you get what you pay for , you'll be getting awesome work, instead of a whole lot of nothing."… (altro)