Geoffrey A. Moore
Autore di Crossing the Chasm
Sull'Autore
Geoffrey A. Moore is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services.
Fonte dell'immagine: By Matthew Langham - http://www.flickr.com/photos/silent-penguin/8668998/in/photostream/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=11265546
Opere di Geoffrey A. Moore
Etichette
Informazioni generali
- Data di nascita
- 1946-07-31
- Sesso
- male
Utenti
Recensioni
Liste
My List (1)
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Autori correlati
Statistiche
- Opere
- 10
- Utenti
- 2,688
- Popolarità
- #9,557
- Voto
- 3.8
- Recensioni
- 22
- ISBN
- 57
- Lingue
- 4
- Preferito da
- 3
Professionally, I am a developer who brings biomedical software from mere idea into wider adoption in the marketplace. I’m well-aware of these phenomena that Moore describes and am always looking for wiser ways to engage users and communities of potential users. This book explains many dynamics I encounter on a daily basis, and it helps to put words on these trends. As a pioneer, I pride myself on being creative and innovative, but I also desperately want those new advances to be brought into effective use through hard-wrought gains. This book teaches me how to do both acts to achieve a greater benefit.
As evidenced by this book being in a third edition, Moore has found a wide audience for his instruction. Its message has continued through three-to-four decades, an eternity in the fast-paced world of high-tech. Although I’m hesitant to criticize a working product, to me, this work should receive a different subtitle: It is less a book about selling and marketing and more of a description of how high-tech works. Its examples have been updated through the years – making it easy to read – but its conceptual relevance has remained constant.
Marketers and salespeople are the obvious, stated audiences for this book. Nonetheless, anyone involved in making high-tech products, including engineers, managers, developers, and executives, should pay heed. It shines a light on the essential business challenges of bringing technological ideas to fruition and adoption. Modern society has achieved an effective track record of technological advancement, but improvements and efficiencies can always be gained. Moore shows us how by showing us how to think better.… (altro)