Malcolm McDonald
Autore di Marketing Plans
Sull'Autore
Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management and is now an Emeritus Professor there, as well as being an Honorary Professor at Warwick Business mostra altro School and Academic Advisor at Oxford College of Marketing. He has been a consultant to many major companies in the UK, Europe, USA, Far East, South East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Professor McDonald is also Chairman of numerous companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books, including co-authoring Marketing Value Metrics and The Complete Marketer (both published by Kogan Page). mostra meno
Opere di Malcolm McDonald
How to Sell a Service: Guidelines for Effective Selling in a Service Business (The Marketing series) (1986) 5 copie
Retail Marketing Plans: How to prepare them, How to use them (Professional Development) (1993) 4 copie
Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research) (1992) 4 copie
Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) (1999) 4 copie
Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing (1992) 3 copie
Key Account Management: Learning From Supplier And Customer Perspectives (Chartered Institute Of Marketing) (1998) 3 copie
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) (1993) 1 copia
O Lucky Man 1 copia
Never afraid to miss 1 copia
MARKET SEGMENTATION 1 copia
If You're So Brilliant...How Come You Don't Have a Marketing Plan? The Essential Guide to Marketing Planning (If You're (2002) 1 copia
The Rich are with You Always 1 copia
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Statistiche
- Opere
- 57
- Utenti
- 314
- Popolarità
- #75,177
- Voto
- 3.7
- Recensioni
- 6
- ISBN
- 137
- Lingue
- 2