Robin Landa
Autore di Graphic Design Solutions
Sull'Autore
Robin Landa is a Distinguished Professor in the Michael Graves College at Kean University. She specializes in advertising ideas and art direction, creative thinking, graphic design and branding and has written bestselling books including Graphic Design Solutions, 6th ed., Build Your Own Brand, and mostra altro Nimble: Thinking Creatively in the Digital Age. mostra meno
Opere di Robin Landa
Etichette
Informazioni generali
- Sesso
- female
- Luogo di residenza
- New York City, New York, USA
- Attività lavorative
- author
columnist
professor (visual communications, Kean University)
creative consultant - Organizzazioni
- Kean University (professor of visual communications, department of design)
Utenti
Recensioni
A few months ago Robin Landa contacted me about her latest book. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I would like readers to know I truly appreciate the way this book is broken down into chapters that are easy to understand. Furthermore, I feel this book is well-detailed with useful information, guides, and exercises. I've listed highlights and my favorite parts of the book by chapter below. If you've read this book feel free to express what ideas you took to heart.
The book starts off by stating that the value of outstanding creative work is born out of strategic creative thinking.
Chapter 1, Why Strategic Creativity, looks at The Value of Strategic Creativity and C.H.O.I.C.E. Thinking. It speaks of the effectiveness scale and how it is used to engage your target audiences. Moving on it discusses listening and observing to aid in brand pairing. I like that it points out the importance of not sacrificing quality and the need to avoid mediocrity. A Field Guide to Strategic Creativity is available and Chapter 1 ends with an Interview with REI INAMOTO, Founding Partner of I&CO.
Chapter 2, Thinking Creatively, provides many highlights that are human-centered. My favorite was the reminder that Feynman recognized his Nobel Prize came about by his observation of a man throwing a wobbling plate in the air. (Dr.Richard Feynman was a Nobel Prize-winning physicist who, among other things, worked on the first atomic bomb at Los Alamos, NM.) An Interview with RICK COSGROVE, President of Agency EA rounds out Chapter 2.
Chapter 3 Strategically Creative Ideas begins with the question, "What's in it for me?" It reviews the S.U.I.T.E.S of benefits. There were many strategies listed and I keyed in on idea generation and social media listening. Chapter 3 ended with an interview with ROSS CHOWLES, Professor of Practice at Michigan State University
Chapter 4 Strategically Creative Copywriting, started with Think like a Copywriter. This drew my full attention. There were guides and exercises in writing. I appreciated the contrasting images, reinforcing identity, and comedic pairing that made up a portion of it. The chapter ended with an Interview with NICK SONDERUP, Executive Creative Director at Pereira O’Dell.
Chapter 5 is Strategically Creative Design. Many years ago I worked with a graphic design team. I felt it made perfect sense to address that Good Design is Good Business. Notably, this chapter reviewed the structure, composition, and principles of design. The details on the concept of Visual Hierarchy and Illusion of Spatial Depth were included and I liked the exercises and checklists provided. There was an interview with GAIL ANDERSON, Designer, Writer, and Educator. The chapter ended with an interview with ALEXANDER ISLEY, Alexander Isley Inc.
Chapter 6, Branding and Art Direction discusses worldbuilding and provides a useful Efficacy Tool. The chapter is filled with affective imagery. Most notable to me was the direct mail 'I am Ann' using typography/ hand lettering. Lodestar Ideas are provided and the chapter ends with an Interview with LISA SMITH, Executive Creative Director at Jones Knowles Ritchie
Chapter 7 is on Diversity, Equity, Inclusion, & Purpose-led Marketing. Above all content provided, I appreciated the Social Responsibility Evaluation Scale which notes that we should do good as people learn from what they see and with that thought in mind recognize that design should be about interrogating with a purpose. An Interview with RICH TU, Vice President of Digital Design for the MTV Entertainment Group at Viacom CBS, and an Interview with OLU ADEWALURE, Art Director at The Bloc ends the chapter.
Chapter 8, Building a Culture for Results, speaks of purpose, positivity, and productivity. It is followed by the index.… (altro)
The book starts off by stating that the value of outstanding creative work is born out of strategic creative thinking.
Chapter 1, Why Strategic Creativity, looks at The Value of Strategic Creativity and C.H.O.I.C.E. Thinking. It speaks of the effectiveness scale and how it is used to engage your target audiences. Moving on it discusses listening and observing to aid in brand pairing. I like that it points out the importance of not sacrificing quality and the need to avoid mediocrity. A Field Guide to Strategic Creativity is available and Chapter 1 ends with an Interview with REI INAMOTO, Founding Partner of I&CO.
Chapter 2, Thinking Creatively, provides many highlights that are human-centered. My favorite was the reminder that Feynman recognized his Nobel Prize came about by his observation of a man throwing a wobbling plate in the air. (Dr.Richard Feynman was a Nobel Prize-winning physicist who, among other things, worked on the first atomic bomb at Los Alamos, NM.) An Interview with RICK COSGROVE, President of Agency EA rounds out Chapter 2.
Chapter 3 Strategically Creative Ideas begins with the question, "What's in it for me?" It reviews the S.U.I.T.E.S of benefits. There were many strategies listed and I keyed in on idea generation and social media listening. Chapter 3 ended with an interview with ROSS CHOWLES, Professor of Practice at Michigan State University
Chapter 4 Strategically Creative Copywriting, started with Think like a Copywriter. This drew my full attention. There were guides and exercises in writing. I appreciated the contrasting images, reinforcing identity, and comedic pairing that made up a portion of it. The chapter ended with an Interview with NICK SONDERUP, Executive Creative Director at Pereira O’Dell.
Chapter 5 is Strategically Creative Design. Many years ago I worked with a graphic design team. I felt it made perfect sense to address that Good Design is Good Business. Notably, this chapter reviewed the structure, composition, and principles of design. The details on the concept of Visual Hierarchy and Illusion of Spatial Depth were included and I liked the exercises and checklists provided. There was an interview with GAIL ANDERSON, Designer, Writer, and Educator. The chapter ended with an interview with ALEXANDER ISLEY, Alexander Isley Inc.
Chapter 6, Branding and Art Direction discusses worldbuilding and provides a useful Efficacy Tool. The chapter is filled with affective imagery. Most notable to me was the direct mail 'I am Ann' using typography/ hand lettering. Lodestar Ideas are provided and the chapter ends with an Interview with LISA SMITH, Executive Creative Director at Jones Knowles Ritchie
Chapter 7 is on Diversity, Equity, Inclusion, & Purpose-led Marketing. Above all content provided, I appreciated the Social Responsibility Evaluation Scale which notes that we should do good as people learn from what they see and with that thought in mind recognize that design should be about interrogating with a purpose. An Interview with RICH TU, Vice President of Digital Design for the MTV Entertainment Group at Viacom CBS, and an Interview with OLU ADEWALURE, Art Director at The Bloc ends the chapter.
Chapter 8, Building a Culture for Results, speaks of purpose, positivity, and productivity. It is followed by the index.… (altro)
http://www.amazon.com/The-Dream-Box-ebook/dp/B00B3Z97VY
The Dream Box solves a real life, common dilemma—what to do when a child has a bad dream. Disguised as a picture book, this story will delight child and parent alike, especially those trying to get rid of nightmares.
“Every child who’s ever had nightmares (and every parent who’s tried to help) should have this book and use its technique.” –Dr. Jill Bellinson, Clinical Psychologist… (altro)
The Dream Box solves a real life, common dilemma—what to do when a child has a bad dream. Disguised as a picture book, this story will delight child and parent alike, especially those trying to get rid of nightmares.
“Every child who’s ever had nightmares (and every parent who’s tried to help) should have this book and use its technique.” –Dr. Jill Bellinson, Clinical Psychologist… (altro)
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Statistiche
- Opere
- 21
- Utenti
- 373
- Popolarità
- #64,664
- Voto
- 4.0
- Recensioni
- 4
- ISBN
- 48
- Lingue
- 1
I have tried to list many of the brands and influential people listed herein - for a complete listing you will need to get a copy of this valuable book.… (altro)