Joel Kurtzman (1947–2016)
Autore di MBA in a Box: Practical Ideas from the Best Brains in Business
Sull'Autore
Joel Kurtzman is chairman of the Kurtzman Group, a consulting firm.
Opere di Joel Kurtzman
The Death of Money: How the Electronic Economy Has Destablized the World's Markets and Created Financial Chaos (1993) 29 copie
Thought Leaders: Insights on the Future of Business (Jossey Bass Business and Management Series) (1997) — A cura di — 9 copie
Political and institutional issues of the new international economic order (1981) — A cura di — 3 copie
Crown of flowers 2 copie
Etichette
Informazioni generali
- Nome legale
- Kurtzman, Joel Allen
- Data di nascita
- 1947-06-25
- Data di morte
- 2016-04-06
- Sesso
- male
- Nazionalità
- USA
- Luogo di nascita
- Los Angeles, California, USA
- Luogo di morte
- Concord, Massachusetts, USA
- Attività lavorative
- Economist
Editor-in-Chief (Harvard Business Review)
novelist - Organizzazioni
- Milken Institute
Utenti
Recensioni
Potrebbero anche piacerti
Autori correlati
Statistiche
- Opere
- 22
- Utenti
- 238
- Popolarità
- #95,270
- Voto
- 2.9
- Recensioni
- 6
- ISBN
- 37
- Lingue
- 4
Anyway, MBA in a Book is divided into 10 chapters: Innovation; Sustainability; Finance; Strategy; Managing; HR; Leadership; Marketing; Communication; Other Concepts (these titles are not literal – they reflect the content). I have found that some parts are more insightful, such as Management and Strategy, while other, such as Leadership and Communication are a bit shallow.
Nevertheless, the chapters I enjoyed most were the opening (Innovation), where the author, Joel Kurtzman, emphasizes the need of refining and improving the product or service the company sells. It has to be prepared for a very long learning curve in order to evaluate customer needs as the market never sleeps.
The other essay, which was very reflective, was about BSC strategy (Balanced Scorecard) – a dashboard of various of KPIs (Key Performance Indicator). In my career, I have seen many of BSCs, and most of them contained hundreds of KPIs. Once, when I joined a new business unit I got to know about a BSC (weekly!) printed as a 100-page book showing a plethora of financial and customer-related KPIs. The new board member was... (if you like to read my full review please visit my blog: https://leadersarereaders.blog/2018/11/19/mba-in-a-book-mastering-business-with-...… (altro)