Dan S. Kennedy (1)

This book is a bomb. All the while, I kept occassionally jumping on my sofa as to how a successful entrepreneur can give away his game so easily!

However, there is nothing altruistic about it. The book is an upsell of his top product-"Clickfunnels".

But that doesn't reduce one iota of value that the writer is giving to his readers. It's an absolute masterclass of sales, consumer psychology and the art of pursuasion.

It's a must read for anyone wanting to get into any internet based startup.… (altro)

I'm not a sales person, but I found this book very practical. It lived up to it's name and contained no B.S. No fluff. No warm fuzzies either. Just the strait dope on how to do sales better.

On of the core principles in the book was you should be selling to people who want to buy, not just anybody. If you don't open well, you won't close. If you have to work at or "hard-sell" or try to trick the person at the end, you have done the beginning wrong.

Also there was a bunch of stuff on just how to communicate well.

Only draw backs are that Kennedy is a ludite when it comes to technology. But as he points out the stuff he teaches works just as well as it always has.

I'd recommend this book to any sales person. Matter of fact I'd wish a lot of the sales people I've dealt with had read it.
… (altro)

I wish I would have had this book years ago, oh the mistakes I made. A no nonsense, put your ego aside and build your brand from the customer up program. Mr. Kennedy teaches that you should focus on the 'right now' customers not the somedays ones. Get the foundation let it speak for itself, that is the rock solid way to build a brand that lasts. We all want to see our pretty logo posted all over, to have people recognize us by our brand, but that needs to be earned not bought to last. Referrals will keep you moving forward. There are simple workable steps included.… (altro)