Philippa Gamse

42 Rules for a Web Presence That Wins : Essential Business Strategy for Website and Social Media Success by Philippa Gamse
This book is about the net and how to use it effectively in your business, your goals and strategies.
There is some advice at the beginning, basically to go to the experts.
The book starts with the net in the 1990's and I also found there was much there. Love how she targets a certain area and finds the expert with the right knowledge/answers and gives that to you.
Like how she uses the 'seeing is believing' concept when it comes to a web site.
With her knowledge and the clients she's helped in the past the book leaves you to believe, she's seen it before and knows how to get the most out of what you are doing-especially the one of the long-term nursing facility where the menu is listed daily, so those on the outside will know what their loved ones on the inside had for a meal.
Although not all 42 rules may apply to you, I do suggest you sit down and read through all of them, the words are so informative.
Even though an example might be about a business to make money if your site is for information sources only you may be surprised at just a simple thing about layout can also benefit your website.… (altro)