Maggie Bullock

This was utterly fascinating and an amazingly researched book. My J.Crew experience was basically around the early nineties as I definitely had a few of their rollneck wool sweaters (which oddly granted me some weird cred at college when I traded one with a boy for a sweater of his...) and later loved the outlet stores, but once I got too fat for their clothes a decade later I kind of forgot about them until heading into a store a little over five years ago and wondering where all this weird stuff came from (Jenna Lyons apparently...). Such a ride from its inception and the created mythos of the branding and then into all the different eras of people changing things up. I like that there really isn't an end to the story yet, but it's such an interesting journey of what feels niche yet is likely something that can happen to any corporation when times are continually changing.… (altro)