Joël Glenn Brenner

- Many candy companies got their start in Chicago because of the long winters and easy shipping to other parts of the country.

- Everyone in the Mars family needs therapy.

- Mars doesn't make many candies with peanut butter because the current generation of leaders grew up in England and they don't like peanut butter.

- Every candy company makes chocolate differently and the residents of those countries have become used to the chocolate they make.

- Prior to WWII, adults didn't eat much candy.… (altro)

I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach.

And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water!

I just wish there were books as well-researched and well-written as this one on lots of other industries, too!… (altro)

I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach.

And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water!

I just wish there were books as well-researched and well-written as this one on lots of other industries, too!… (altro)