Ben Bizzle

Lots of interesting, exciting ideas. Alas, a lot of it is really more applicable to public libraries (I'm academic), but I still got some good concepts out of it. Facebook is discussed at length, and appendices in the back from guest authors address Twitter and Pinterest.

The main nugget I've retained from this title (aside from just recalling some of the more daring advertising campaigns that are totally impractical for my setting, like billboards) is the simple idea that giveaways should be (to borrow from another title) useful, usable, and desirable. Don't just buy cheap crap for the sake of passing something out, because that crap will be thrown out or relegated to the back of the junk drawer. Invest a little more in something a little nicer that people will actually want and want to use. And make sure your name is on there so they can keep remembering, each time they use it, where it came from and whatever other associations come with that!… (altro)