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Jonah Berger (1)

Autore di Contagious: Why Things Catch On

Per altri autori con il nome Jonah Berger, vedi la pagina di disambiguazione.

4 opere 1,471 membri 43 recensioni 1 preferito

Sull'Autore

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible mostra altro Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography) mostra meno

Opere di Jonah Berger

Etichette

Informazioni generali

Sesso
male
Nazionalità
USA
Luogo di residenza
Philadelphia, Pennsylvania, USA
Attività lavorative
assistant professor (marketing ∙ Wharton School)
Organizzazioni
Wharton School

Utenti

Recensioni

 
Segnalato
pollycallahan | 36 altre recensioni | Jul 1, 2023 |
This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (altro)
 
Segnalato
Kimberlyhi | 3 altre recensioni | Apr 15, 2023 |
So lightweight it is barely there. No analysis here,only stories. Takes minutes to read and then you are still hungry.
 
Segnalato
PattyLee | 36 altre recensioni | Dec 14, 2021 |
the hidden force that shape behavior
 
Segnalato
hackedkiara | 3 altre recensioni | Oct 19, 2021 |

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Statistiche

Opere
4
Utenti
1,471
Popolarità
#17,464
Voto
3.8
Recensioni
43
ISBN
61
Lingue
8
Preferito da
1

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