This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns.