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Sto caricando le informazioni... Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (edizione 1976)di Stuart Ewen
Informazioni sull'operaCaptains of Consciousness: Advertising and the Social Roots of the Consumer Culture di Stuart Ewen
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Superior account of the transition from the production-centered ethos and values to the focus on consumerism, and how this was accomplished through advertising. Several strands of intellectual history that are often treated separately are woven together here into a single coherent story about a tranformational moment in American, indeed the global society, the 1920s. ( ) nessuna recensione | aggiungi una recensione
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificazione LCVotoMedia:
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