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Emotional design. Perché amiamo (o odiamo) gli oggetti della vita… (2003)

di Donald A. Norman

UtentiRecensioniPopolaritàMedia votiCitazioni
1,0251414,654 (3.62)5
"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work better." "In the last decade, the design community has made products easier to use, largely due to Donald Norman's The Design of Everyday Things. But as he demonstrates in this book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates for the first time the profound influence of this deceptively simple idea." "Don Norman draws on a wealth of examples and the very latest scientific insights in this exploration of the emotional impacts of objects in our everyday world. His The Design of Everyday Things showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun."--BOOK JACKET.… (altro)
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» Vedi le 5 citazioni

Norman demuestra que siempre que nos encontramos con un objeto, nuestra reacción viene determinada no solo por lo bien que pueda funcionar, sino por el aspecto que tiene, si nos parece atractivo e incluso por la nostalgia que suscita en nosotros. ( )
  hernanvillamil | Sep 6, 2020 |
Psychology, design, robots, Asimov. ( )
  stonecrops | May 18, 2016 |
"Emotional Design" is Norman's follow up to the classic "The Design of Everyday Things." In this sequel, we find Norman in spirited form as he tackles the tricky subject of emotions and love as applied to products and technology.

Where "The Design of Everyday Things" was very much a mini-textbook of cognitive science, "Emotional Design" explores new ground in a much more personal way; Norman shares what he likes and dislikes, and how that's buffeted by the latest scientific research and extended by technological breakthroughs. ( )
  jasonli | May 22, 2014 |
Norman is perhaps best known for his 1988 book The psychology of everyday things (later republished as The design of everyday things) in which he lays out a cognitive science foundation for understanding usability. Since then, he has been a prolific and much appreciated contributor to the field of HCI. In this book, the aim is to go beyond ease-of-use and fitness-for-purpose based on recent developments in cognitive science on the role of affect and emotion. Norman outlines three levels of human processing in the first chapter: the visceral, the behavioral and the reflective. The main part of the book is then a rather introductory discussion of themes that follow from the new theoretical foundations, including branding, sensuous feel, fun and pleasure, games, storytelling and social communication. The themes are not exactly news to the design world, but the book may serve as a useful introduction to readers with a background in HCI.
  jonas.lowgren | Jun 9, 2011 |
( )
  Murdocke23 | Jan 31, 2010 |
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"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work better." "In the last decade, the design community has made products easier to use, largely due to Donald Norman's The Design of Everyday Things. But as he demonstrates in this book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates for the first time the profound influence of this deceptively simple idea." "Don Norman draws on a wealth of examples and the very latest scientific insights in this exploration of the emotional impacts of objects in our everyday world. His The Design of Everyday Things showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun."--BOOK JACKET.

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