Through a collection of specially commissioned essays, Sustainable Fashion- Why Now? examines the issues of sustainability that designers, product developers, and consumers confront as they go about the business of creating, wearing, and recycling clothing and fashion. In a broader sense, the book considers what 'sustainability' means alongside 'fashion'- two seemingly contradictory concepts because fashion is all about change and sustainability is all about preservation. Through a lively range of perspectives, the authors engage their readers in a dialogue on sustainable fashion that generates new ideas on how to produce fashion with a sense of ethics, organic or renewable resources, and socially responsible manufacturing techniques. This book is divided into three sections, each focused on an in-depth exploration of sustainable opportunity- Connecting with Consumers on Issues Relating to Sustainable Practices; Production and Economic Processes in the Global Economy and The Environment, the Planet, and the Materials Used in Fashion Making. This structure provides an interconnected and circular way to explore the creation and practice of sustainable fashion that is not possible through old, linear models of understanding the fashion industry. Features- best practices that demonstrate, through interviews and examples, sustainable business practices in real-life scenarios; examples of syllabi, assignments, in-class activities, discussion questions, and worksheets; comprehensive lists of key terms and websites for more information. 'Sustainable Fashion- Why Now? is a critical read for anyone with ties to the fashion industry- designers, marketers, product developers, retailers, teachers, students, and consumers that want to become involved with balancing the fashion desires of the individual with the need to be a steward of our environment.' Fashion Practice