Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, odern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.