Alex Fairfax didn't have the perfect life, but at least he controlled it. Then one morning he wakes to the sound of his car alarm going off and starts the week watching his prize Jaguar XKR being demolished by a group of youths. This is bad enough, but when you lose your job and the woman you love in the same week you begin to think that someone somewhere really doesn't like you very much. With this in mind, there are a number of things you can do. Kill yourself, shrug your shoulders and start again, or you could adopt a whole new strategy to life - and that's just what Alex does. Out of a boiling cauldron of catastrophe emerges Alexander. The smarter, sexier, more ruthless version of the former Alex Fairfax. Alexander is a go getter and he's got big plans for all those who bought about his dramatic change. There's just one problem, her name is Amber, she's everything Alex ever dreamed of, but Alex is gone, and he may never ever return.