Johnson and Mullen keep their text conversational and do not fill their discussions with gratuitous citations. When reading about writing, though, I am not a fan of language of the occult: Writing should be simplified, not mystified. The word "secret" or "secrets" appears eight times in the (four-page) preface alone – but the frequency fortunately drops drastically for the remainder of the text. Marketing a book that is filled with so-called secrets might help sell a few copies, but filling a book with straightforward, useful, and unpretentious tips and suggestions, as Johnson and Mullen have done here, should sell even more.