Can Beauty in our world - much different from a fairy tale - change a Beast's heart? A youthful idealist Maithili Deshmukh is inspired by a book. She gets mixed up in the kidnapping of Virata Rai. Heir to the Rai billions, Virata is touted as India's Most Desirable Man. He ranks second only to the scion of the political Gandhi family. As his rescuing angel, Maithili experiences heartbreak and disappointment. India's Most Desirable Man is like a movie superstar. He hogs the media limelight without performing any action stunts. Rajveer Singh, his scarred stepbrother or, Prithvi Singh, his bodyguard, show more hero potential. Until a chilling twist of fate brings Virata and Maithili together again. This time she uses her intellect, her middle-class sensibilities and her heart to fight. But Virata is a shrewd, manipulative man who has more secrets up his sleeve than a magician. Now, their worlds are about to collide for the third time. This kidnapping might just even the score.