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Sto caricando le informazioni... After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul (edizione 2022)di Tripp Mickle (Autore)
Informazioni sull'operaAfter Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul di Tripp Mickle
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Presenting Apple as the contrast between industrial design and cost control. Jonny I’ve is presented as the creative soul of Apple that Tim Cook didn’t appreciate or know how to foster. Certainly things that have been the foundation of Apple’s success. Design sensitivity certainly helped but there devices just worked better for a long time. The MacBook Pro redesigned keyboard is certainly an example of investing too much on thinner and lighter. Who can guess apple’s future. nessuna recensione | aggiungi una recensione
From the Wall Street Journal's Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants--Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO--and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul. Non sono state trovate descrizioni di biblioteche |
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Cook not being a creative person the way Jobs had been has reshaped the company to his image in accordance with the advice he received.
Yes, Apple has not innovated much since Jobs, but they haven't been sitting on their golden laurels either! So for me it's more about adaptation than the loss of a soul. ( )