Organized and concise how-to-manual! This book covers every essential area of running a successful food truck. Pick any chapter of this book, Jeff covers it from picking the right place to put your food truck at a festival in relation to the highest foot traffic to handling difficult customers. Many restaurants and existing food trucks could learn from the information shared in this book. I especially liked the select photos included in the book on setting up a generator and examples of what a food inspection looks like to include submission of food plans to the city to obtain licensing. I appreciate Jeff giving back what he learned and not just to fellow business owners. And who knew the real reason why President Trump eats at McDonalds? Wow, he really did his homework!