Others can talk the New Economy. Nuala Beck is the New Economy, the woman who showed us what it's all about in her bestselling Shifting Gears (42,000 copies sold in Canada) and the successful sequel, Excelerate (18,000 copies sold in Canada). In The Next Century: Why Canada Wins, she once again offers a revolutionary -- and meticulously researched -- study of the global economy. What she finds may surprise many: North America is in the take-off stage to the greatest era of growth and prosperity ever seen. The choice for Canada is simple: ignore the emerging trends and get left behind, or run with them as never before and become a dynamic leader.In her trademark clear and concise style that cuts through the economic jargon and double-talk, Nuala Beck's The Next Century: Why Canada Wins is a key survival guide for all Canadian managers, employees and entrepreneurs.