The computer industry is beset with critical personnel problems: epidemic job hopping a shortage of qualified personnel an expanding backlog of work worker dissatisfaction (at all levels of the organization) In the past, most efforts to increase productivity in the computer industry focused on systems and hardware. Now that personnel costs constitute over half of the computer department budget, the focus is on people. New techniques for design and programming are only one way to increase personnel productivity. Techniques for increasing productivity through motivation are equally important. To aid managers in motivation, the authors developed a data base on more than 3000 personnel-for all jobs in the computer department. Using this data base, they established national norms on motivation for each job. Motivating and Managing Computer Personnel gives managers the tools to understand data processing personnel in-depth: what motivates them, what does not motivate them, what they want out of their jobs. The authors then offer practical, adaptable supervisory techniques, applicable to the full range of employee types and work situations. For all computer industry managers-as well as any employee who wants to know how he or she compares to others in the field-Motivating and Managing Computer Personnel is an essential source of information.