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Breakpoint: Why the Web Will Implode, Search…
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Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain (edizione 2013)

di Jeff Stibel (Autore)

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717377,848 (3.46)5
"What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner"--… (altro)
Utente:scottcholstad
Titolo:Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
Autori:Jeff Stibel (Autore)
Info:Audible Studios (2013)
Collezioni:La tua biblioteca, In lettura
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Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain di Jeff Stibel

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» Vedi le 5 citazioni

Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.
What do brains and computers have in common? The usual comparison is that the brain and computers are alike but author Jeff Stibel offers a change in perception. He contends that a computer is more similiar to an individual brain neuron - fine on its own but the magic happens (as in intelligence) when connections are made and a network forms. With neurons, connections make the brain while the World Wide Web forms through computer links/connections. But with the brain, uncontrolled growth would lead to disaster; outstripping precious space and resources. The brain deals with this problem by removing weak and unnecessary connections leaving only the strongest and most efficient and thereby paving the way not only for intelligence but wisdom (or so we hope). Stibel argues that the same must happen to the Web for its continued survival while also leading to its own form of intelligence and possibly even consciousness. His argument is compelling - using an array of information on biological systems, cutting edge technology and future predictions, Stibel writes that the future of the Web is in less, not more, for it to evolve to its true potential.

This was, for me anyway, a mindblowing read. Stibel writes about nothing less than the evolution of mankind as technolgy and the brain become more and more similiar until they eventually and inevitably merge. Techno-geeks and readers interested in brain science will get the most from this book but anyone interested in what the future may hold would find this a most worthwhile read. Recommended. ( )
  buchowl | Jan 2, 2014 |
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.
I received this book through LibraryThing's Early Reviewers program. It's a quick and interesting read about how all networks reach an inflection point, after which they can no longer grow. He makes comparisons in the books to ant colonies and how once they reach a certain point they become very efficient. The author doesn't speak so much about the collapse of the web and search as we know it today, but instead suggests that it will evolve into something new that is more efficient and effective.

I thought this was a great read, and it makes me excited about the times in which we are living...so much change! ( )
  bwightman | Nov 3, 2013 |
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.
This was an fast and easy read based on an interesting premise that all complex networks reach an inflection point, after which their continued growth becomes untenable. The author uses ant colonies as a natural example of such a system, making the case that the colony only becomes effective once its growth is curtailed and it becomes a more efficient system. Like other reviewers, I was put off by the book's departure from the blurb on its cover, which promised that it would explain how the Web will "implode" and "search will be obsolete." Instead of making a case for the demise of the Web, the book explains how it is being reorganized in a way that makes its content more manageable and able to be harnessed efficiently. Not so radical a concept, after all! ( )
  KevinJoseph | Oct 17, 2013 |
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.
This is a surprising easy read. It's written in layman's terms throughout with easy to follow analogies. The topics were presented in a manner interesting enough to hold my attention. I'll sum up by following the KISS (keep it simple stupid) principle myself...I liked the book and would recommend it. ( )
  AlmaB | Sep 4, 2013 |
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.
One might think a book written about the brain, by a brain scientist, would be bogged down with a lot of medical and technical mumbo jumbo, and one might avoid reading it based on that bias (this bias might be based on prior experience, just one of the ways we use our brains to make predictions, make decisions, learn and process thought). However, that would be a mistake. I found this book to be informative, easy to understand, and downright interesting.

The author explains how ant colonies work similarly to human societies and the internet, and by doing so shows how "The whole is greater than the sum of its parts." He explains how networks, businesses, and societies have a breakpoint and how they must reach equilibrium after that point in order to survive. He clarifies how "we expand our minds not with technology, but with networks." He explains these concepts, and many more using facts, studies and insight in a way that makes it possible for any individual (who isn't a brain scientist) to understand. This book gave me a better understanding of just how the internet works and how the brain processes information. It made me think about thinking and how our lives are, and will be, impacted by social networks through the internet (for better or worse). I would recommend it to anyone with an interest in the direction humanity is heading via technology. ( )
  morningwalker | Aug 28, 2013 |
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"What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner"--

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