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Sto caricando le informazioni... How to Write Successful Fundraising Lettersdi Mal Warwick
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Fundraising Letters may be old school and traditional but you cannot deny that it can be very effective. Letters provide a personal touch and this is the main reason why you should do things to ensure that you write great fundraising letters.
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize." In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.15Technology Management and auxiliary services Management Of Corporate Finance Financial ManagementClassificazione LCVotoMedia:
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