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Sto caricando le informazioni... Latinos, Inc.: The Marketing and Making of a People (originale 2001; edizione 2012)di Arlene Dávila (Autore)
Informazioni sull'operaLatinos, Inc.: The Marketing and Making of a People di Arlene Dávila (2001)
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Dated look at the ways using the race-card can benefit the establishment and growth of Latino related businesses in the US and territories. nessuna recensione | aggiungi una recensione
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene D©?vila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. D©?vila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia:
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