The reality is everything you do and say communicates SOMETHING. As a leader, not communicating isn't an option. So, the question becomes, If you know that you are constantly communicating, don't you want to do it effectively? David Grossman, author and award-winning leadership communication expert, has spent his career helping leaders at some of the world's best-known companies use communication to be more successful and to become leadercommunicators. In his new book, You Can't Not Communicate, Grossman shares his proprietary Grossman Methodology, utilizing proven communication strategies and real-time approaches with try it today lessons and tools to help leaders:Minimize the downsides of change in which business can be stopped, slowed, or interrupted;Turn employee apathy, skepticism, and confusion into engagement; and, Maximize the upside of change to accelerate business results.The most successful leaders know that communication is the competency most critical to moving business forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others. Whether you are running a thriving organization, trying to create growth in your company, or leading under the pressure to do more with less, you are always communicating. You Can't Not Communicate: Proven Solutions that Power the Fortune 100 is the definitive resource for using communication to drive business results, manage change, and engage your employees.