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Sto caricando le informazioni... The Man Who Lied to His Laptop: What We Can Learn About Ourselves from Our Machines (edizione 2010)di Clifford Nass (Autore), Corina Yen (Autore)
Informazioni sull'operaThe Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships di Clifford Nass
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Clifford Nass has done a lot of consultant work on computer interfaces and how people respond to them, and in the course of this career, he came to the realization that people react to computers very much the same way they react to other people, so that if, for instance, a computer does something that would be considered rude coming from a human being, that makes people like the computer less. Eventually he realized that this could also be turned around: if people respond to computers the way they respond to other people, we can perhaps learn some things about human social interactions by conducting psychological experiments using computers. So in this book, he talks about various experiments that he and others have performed, what he thinks they mean, and how that knowledge can be applied. (E.g., he learned that people interacting with a computer in a driving simulator performed better and liked the computer more if its tone of voice matched their own mood. So he concludes that trying to motivate a sad person by being relentlessly cheerful at them is probably counter-productive.) Some of these experiments are really interesting, and some of the thoughts Nass has about them seem both insightful and useful. But, as is often the case with this kind of thing, his conclusions often are often much stronger and more sweeping than the actual evidence seems to warrant. I'm also dubious about some of his basic claims about psychology, especially in his chapter on personality. And I'm not just saying that because he labels introverts like me as "submissive" and "cold," although that certainly didn't help endear him to me. In fact, it made me seriously wonder why on earth I should be listening to detailed advice on how to handle social interactions from a guy who clearly doesn't even have a clue when he's insulting people. Also, the rather creepily cold-blooded emphasis on how to manipulate people in corporate settings makes me think that I am really, really not the target audience for this book, despite my interest in both psychology and computers. And I am devoutly glad that I don't work for a company that subscribes to his painfully rah-rah ideas about "team-building." To be honest, I think I would have been much more interested in how human social instincts need to be taken into account in software design. Maybe I should have read his previous books, instead, although considering how much he managed to rub me the wrong way with this one, I think I'll pass. nessuna recensione | aggiungi una recensione
Lying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence. Stranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers. Pioneering researcher Clifford Nass has done numerous experiments centered around human/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions. Nass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance: Don't smile to soften criticism-match your delivery to your content for best results Crack jokes-innocent humor makes people happier with their work without harming their efficiency (and the joke doesn't even have to be funny!) Empathize-acting happy around a sad person (or vice versa) makes that person perform demonstrably worse at task. The way we treat computers has deep ramifications for everything from praise and criticism to credibility to team-building. Nass is pushing into the next frontier of behavioral science. Non sono state trovate descrizioni di biblioteche |
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I found the writing itself somewhat problematic. I thought that Nass's ego tended to get in the way of the story-telling. Basically every successful experiment discussed was Nass's, and he is quick to point out how he solved issues that had been plaguing other "lesser" scientists for years.At some point, I started to count how many times the phrases "I solved," "I discovered," "I showed," etc, popped up, but I quickly lost count. In addition, the layout of idea/anecdote-experiment-conclusion-reaction became somewhat repetitive. However, one benefit of this format and dearth of overall narrative structure is that if a reader was only interested in particular areas, it would be easy to skip to those sections.
The ideas ranged from the obvious to the surprising and unintuitive. One of my favourite examples was Nass's discussion of how he had been brought in as a consult for Microsoft about the disaster that was "Mr. Clippy, the Animated Assistant." I remember Mr. Clippy. The first advanced setting I learned in Word was how to turn the darned thing off. Nass's advice, backed up by experiments, was to make Mr. Clippy tell the user that he is stupid (thereby flattering the user's ego) and apologize and berate himself and Microsoft whenever he made mistakes. For some reason, Microsoft wasn't exactly happy with this...can't imagine why... Overall, definitely an interesting read from a renowned scientist. ( )